AlUla is considered an open museum that displays the development of civilizations in the Arabian Peninsula over thousands of years, through the antiquities and historical sites it contains that reflect the richness and diversity of the region’s cultural heritage. AlUla provides a comprehensive picture of successive civilizations that contributed to shaping the region’s cultural and historical identity, making it an exciting destination. Of interest to researchers and tourists alike, it is an area rich in historical and cultural importance. Its civilization extends back several thousand years, displaying a fascinating mix of ancient cultures, architectural masterpieces and archaeological treasures. Al-Ula was a crossroads of civilizations, hosting a series of successive cultures including the Lihyanites, Didanites, and Nabataeans. These cultures flourished because of AlUla's strategic location along the incense trade routes that connected the Arabian Peninsula to the Mediterranean and South Asia.